Keyword Research and Analysis
It is one of the main part of On Page Optimization. And it is considered as the fundamental element. Some of the main points to analyze the keywords are following:-
1. Analyze the client website target market: The client targeted market is thoroughly studied and the related keywords are carved out.
2. Analyze the client recommended keywords: The client provided keywords are analyzed and further added to the keyword list.
4. Tools to search the best keywords: Tools are used to analyze the various parameters of the keywords i.e. competition of keyword on a particular keyword etc.
The following are the two tools to search the best keywords.
(a) Google AdWords Tool:- One of the best tools for refining your keywords is the Google AdWords tool. This is a free tool that offers a great deal of information that goes well beyond refining keywords.Hre is the link for the Google Adwords Tool: https://adwords.google.com/select/KeywordToolExternal
(b) Wordtracker :- The best and biggest internet marketing tool available is 'Wordtracker'. This tool can be ascertained to be the Golden egg of the Internet marketing world or even more. This tool helps us in finding the most used words; generally referred to as 'keywords' and the phrases used by people all over the world in various eminent search engines namely, Google, MSN, Yahoo! etc., and provides us with the statistical data such as the number of time the word or phrase is searched in the given period of time, say a day or a week and lots more. It also helps us in finding out it would be to get the top ranking for the keyword or phrases with the search engine optimization process. Here is the link for the Wordtracker: http://freekeywords.wordtracker.com
Parameters to search the best keywords: The below mentioned parameters are analyzed for the entire selected keyword list:
(a) Traffic: This refers to the current traffic on the particular keyword. It involves both annual & global traffic hits on the keyword.
(b) Direct Competition: This refers to all the websites which have used the particular keyword in their title, description or content. Syntax: “keyword”
(c) Intitle Competition: This refers to all the websites which have used the particular keyword in their title. Syntax: intitle:“keyword”
(d) Normal Competition: This refers to the competition that appears on search engine when we search for a particular keyword.
If the keywords are good, definitely they will generate traffic for your website. So it is the first and fundamental step while starting SEO of any site. The SEO Expert will find the relevant keywords for your website.
Labels: basics of seo, link building, seo, seobase, web designing |
I learned a lot from this blog post. Thanks for sharing valuable stuff with us.
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