| What is SEO? |
| Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. |
| SEO on page technique |
| On-page SEO marketing optimisation refers to the techniques used by a SEO consultants to maximise the performance of a website in the search engines for targeted keywords related to the on-page content. Keyword efforts require doing research to choose your keywords and strategically place them throughout a website. |
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SEO off page technique |
| Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include: Press Releases According to SEO Philipines consultants, SEO press releases can be considered as one of the fastest way for keywords to gain visibility on search engines. There are some instances that because of press releases, one can take over multiple spots on the first page of Google or Yahoo! using the optimized keywords. |
| SEO Tools |
Google Keywords
Keyword Density
Link Popularity
Meta Tags Generator
Pagerank Search
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| SEO SERVICES |
Directory Submission
Link building
Social Media Optimization
Blog Commenting
Article Submission
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| Rank highly in YouTube searches |
| Wednesday, August 31, 2011 |
Just as you can use traditional Search Engine Optimisation (SEO) techniques to make your web pages more visible in online searches, you can optimise your videos to make them more visible on YouTube.
Titles, descriptions, tags and links
My thoughts on some of the key YouTube optimisation issues when it comes to your titles,descriptions,tags and links.
Titles
It goes without saying that you should try to include the important keywords related to your subject in the title of your video (try to arrange for the most important ones to appear first if possible).
Ideally you should also include your main keywords in the file name corresponding to the title, but remember that titles are generally cut off at around 60 characters in YouTube searches.
Descriptions
When drafting your video’s description, you should try to include the main keywords more than once and also bring in additional, semantically related words (while avoiding keyword stuffing, obviously).
While it’s true that only the first 55 to 70 characters of the description are actually displayed by YouTube, you should aim to write four to five sentences (there’s evidence to suggest that even the parts that aren’t visible to the user, are still evaluated).
Remember that external links (for example, affiliate links) can also be integrated into the description.
Tags
You should try to assign up to 10 tags, reflecting the most relevant keywords.
Links
External links are an important factor in YouTube video optimisation. And similar rules apply here as with traditional link building.
The construction of a good link profile with thematically relevant links is crucial,with most experts agreeing that links from social media are also assessed.
User Signals
In general, YouTube wants to make videos that are relevant and engaging more visible, and it evaluates signals from visitors/users to work out which these are.
So, for example, YouTube tracks how long users have stayed watching a video and at which point they left, which is why it has been able to make click-through rates (CTR) and bounce rates an important factor for determining video rankings.
If you’re sneaky and try to use misleading or irrelevant keywords and/or titles to attract visitors, then high bounce rates will tell YouTube to make your content less visible.
Labels: Rank highly tittle tag |
posted by Lee Jonsan @ 4:36 AM  |
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| Is Bridge Farm a Perfect Example of The Need of Online Reputation Management? |
| Monday, August 29, 2011 |
In the Archers radio show, Tony and Pat Archer run Bridge Farm, an organic farm that produces not only vegetables, for use in their veg-box and wholesale business, but also organic yogurt and ice cream, produced on their farm. Unfortunately, for the fictions characters, who run a highly hygienic operation, a dairy worker, after being struck down with a bout of ‘belly upset’, returned to work before she was fully recovered – and inadvertently caused an E.coli outbreak, causing 2 children to be hospitalized.
When Negative Press Goes Viral
In days gone by, such an event would perhaps not have been a catastrophe for a business. Using this case as an example, once the fictitious farm has dealt with the cause of the outbreak, and received a green light from the relevant health authorities, it would be allowed to re-open, and could simple sell further their products further afield, to places that had not heard of the localized E. Coli outbreak.
The advent of the internet, however, means that such news can ruin the reputation of a business far and wide.
Indeed, in the BBC radio 4 show, the son of farmers Pat and Tony tries to market their products further afield, hoping to reach people that had not heard of the outbreak.
People use Google to Research Businesses, Even Offline, ‘Real World’ Companies
Unfortunately for ‘Tom’, one of the first things he many people do when looking into working with unknown companies, is look them up online. Obviously in this case, the first thing that researchers would find is news of the E. Coli outbreak.
Bridge Farm & E. Coli, A Prime Example of The Need For Online Reputation Management
Although it may sound rather complicated, online reputation management is, in essence, rather simple.
The whole concept involves monitoring ‘online brand mentions’ – both positive and negative.
Techniques are then used to promote the positive brand mentions, so that they ‘out-rank’ the negative ones, pushing them further down the search engine rankings.
In addition, online PR can be used to promote positive elements of a brand, from product launches to staff recruitment, competition entries to charity sponsorships or green working practices, a positive message can be promoted about the brand, leaving genuine, enticing and reassuring news about a company for any researchers to find.
Is Online Reputation Management a Ethical Search Engine Optimisation Practice?
As with many SEO techniques, the devil is in the detail.
Many SEO practices can be used in either an ethical or un-ethical way. Pushing genuine complaints about a company that is involved in unsavory techniques to the bottom of the search results is for example something to be frowned upon.
However many companies, such as the ‘Bridge Farm’ Archers radio show example, have had a genuine ‘bad run of luck’, that they have now recovered from, and just need to understand ways to generate fresh buzz, to re-focus people’s attention in positive aspects of their brand, this is where an search engine optimisation agency comes in.
Labels: online reputation management seo page rank |
| posted by Lee Jonsan @ 4:18 AM |
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| PPC and SEO play nice? |
| Friday, August 26, 2011 |
So you need powerful landing pages for your PPC campaigns, but you’re worried about disrupting your overall SEO strategy. You’re not alone. The rivalry between proponents of search engine optimization (SEO) and pay per click (PPC) advertising has always been fierce, but can the two marketing options work together? Of course they can! Historically, SEO and PPC are seen as two very different strategies. SEO is long-term, holistic, and cautious. PPC is short-term, immediate, and more risky. However, in terms of on page optimization, PPC and SEO have a lot in common. Successfully harnessing the power of both PPC and SEO strategies to strengthen your landing pages through great content, keywords, and navigation is the key to providing your website with better overall reach and rankings. Whether optimized for organic search or as part of a paid campaign, great on page content is integral for any successful webpage. Offering unique, interesting content on your SEO and PPC pages will continuously engage users and build a strong, trusted reputation for your page. Let’s say you sell a basic commodity like pencils. By providing additional or more relevant information than your competitors (e.g. pencil comparisons, tips on using pencils for marketing, back to school tips, etc.), you can give users a reason to visit and convert on your site. Relevant content yields higher quality scores for PPC keywords, and it will also indicate to search engine robots that the page has more organic relevance for search queries. Reference promotionworld.com
Labels: PPC google adwords |
| posted by Lee Jonsan @ 4:15 AM |
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| Manage Your Identity Online Through SEO |
| Thursday, August 25, 2011 |
A Beginner SEO Guide: Googling Your Name
Take control of your online identity so that it shows the real you – or at least the you that you want others to see.
Google yourself. Do you like what you see? Whether you want to brand your name for career purposes, clean up your search results when looking for a new job, or just take control of those top 10 dirty details that pop up when a blind date looks you up, we've come up with five basic steps that, if you implement them, will set your search results in the right direction. Disclaimer: It would be great if we knew everything about the exact Google algorithm and exactly what you'd need to do to get one result sunk and another floated to the top, but we don’t. No one does. This is the single most studied and researched system of the Internet age, and we all try our best to understand it and make it work to our advantage. The results our readers get by implementing our suggestions will be different for everyone and could be based on a variety of factors including how common your name is, where you live, how often you update your sites, how many people visit those sites, and how lucky you are. After all, since all the details of Google's algorithm aren't known, there's a bit of mystery and magic to search engine optimization.
Reference tomsguide.com
Labels: Manage Your Identity Online Through SEO |
| posted by Lee Jonsan @ 4:39 AM |
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| Profit from Friendship Marketing Using Google and Facebook |
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Search Engines and Social Media have changed the way consumers research products and make purchase decisions--businesses must start engaging more with their customers. The SEO and will teach the new rules of marketing and how to take advantage of search engine optimization (SEO) and social media marketing (SMM) opportunities. The seminar is holding a one-hour complimentary preview webinar on August 25th at 10 am on
During this training class, Evan Bailyn (Search and Social Media Marketing expert) will teach B2B and B2C marketers the latest tips and strategies for Google and social media marketing using Facebook. This will be the final preview class leading up to the SEO & Social Media Success Online Seminar which will be held on September 7-27, 2011. The seminar will bring together world-class search and social media leaders who will present actionable strategies during 18 conveniently held online classes. “We’re excited to connect this impressive search and social expert line-up with marketers who want to learn profitable tactics shaping search and social media marketing. The expert instructors will cover it all--from lead generation to improving customer conversion rates.” says Mary O’Brien, PPC Summit and SEO and Social Media Success Founder.
Reference prweb.com
Labels: seo link building |
| posted by Lee Jonsan @ 4:30 AM |
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