| What is SEO? |
| Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. |
| SEO on page technique |
| On-page SEO marketing optimisation refers to the techniques used by a SEO consultants to maximise the performance of a website in the search engines for targeted keywords related to the on-page content. Keyword efforts require doing research to choose your keywords and strategically place them throughout a website. |
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SEO off page technique |
| Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include: Press Releases According to SEO Philipines consultants, SEO press releases can be considered as one of the fastest way for keywords to gain visibility on search engines. There are some instances that because of press releases, one can take over multiple spots on the first page of Google or Yahoo! using the optimized keywords. |
| SEO Tools |
Google Keywords
Keyword Density
Link Popularity
Meta Tags Generator
Pagerank Search
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| SEO SERVICES |
Directory Submission
Link building
Social Media Optimization
Blog Commenting
Article Submission
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| Is Bridge Farm a Perfect Example of The Need of Online Reputation Management? |
| Monday, August 29, 2011 |
In the Archers radio show, Tony and Pat Archer run Bridge Farm, an organic farm that produces not only vegetables, for use in their veg-box and wholesale business, but also organic yogurt and ice cream, produced on their farm. Unfortunately, for the fictions characters, who run a highly hygienic operation, a dairy worker, after being struck down with a bout of ‘belly upset’, returned to work before she was fully recovered – and inadvertently caused an E.coli outbreak, causing 2 children to be hospitalized.
When Negative Press Goes Viral
In days gone by, such an event would perhaps not have been a catastrophe for a business. Using this case as an example, once the fictitious farm has dealt with the cause of the outbreak, and received a green light from the relevant health authorities, it would be allowed to re-open, and could simple sell further their products further afield, to places that had not heard of the localized E. Coli outbreak.
The advent of the internet, however, means that such news can ruin the reputation of a business far and wide.
Indeed, in the BBC radio 4 show, the son of farmers Pat and Tony tries to market their products further afield, hoping to reach people that had not heard of the outbreak.
People use Google to Research Businesses, Even Offline, ‘Real World’ Companies
Unfortunately for ‘Tom’, one of the first things he many people do when looking into working with unknown companies, is look them up online. Obviously in this case, the first thing that researchers would find is news of the E. Coli outbreak.
Bridge Farm & E. Coli, A Prime Example of The Need For Online Reputation Management
Although it may sound rather complicated, online reputation management is, in essence, rather simple.
The whole concept involves monitoring ‘online brand mentions’ – both positive and negative.
Techniques are then used to promote the positive brand mentions, so that they ‘out-rank’ the negative ones, pushing them further down the search engine rankings.
In addition, online PR can be used to promote positive elements of a brand, from product launches to staff recruitment, competition entries to charity sponsorships or green working practices, a positive message can be promoted about the brand, leaving genuine, enticing and reassuring news about a company for any researchers to find.
Is Online Reputation Management a Ethical Search Engine Optimisation Practice?
As with many SEO techniques, the devil is in the detail.
Many SEO practices can be used in either an ethical or un-ethical way. Pushing genuine complaints about a company that is involved in unsavory techniques to the bottom of the search results is for example something to be frowned upon.
However many companies, such as the ‘Bridge Farm’ Archers radio show example, have had a genuine ‘bad run of luck’, that they have now recovered from, and just need to understand ways to generate fresh buzz, to re-focus people’s attention in positive aspects of their brand, this is where an search engine optimisation agency comes in.
Labels: online reputation management seo page rank |
posted by Lee Jonsan @ 4:18 AM  |
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