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“SEO is a complex process that many website owners know nothing about; performed incorrectly, it can actually harm your search results,” said Kurt Gastrock, SVP of Product Development at Network Solutions. “SEO Optimizer brings the expertise of industry professionals into the hands of website owners, allowing them to easily and cost effectively increase website traffic from search engines without having to become an SEO expert themselves.”

SEO Optimizer combines the knowledge of an SEO consultant with the latest tools in web technology to create a high-value, low-cost solution that walks users through basic and advanced optimization. It fully customizes tasks and recommendations based on target keywords, business type, industry, and overall objectives of the website owner.

Once the website is optimized, users have 24/7 access to a customized dashboard that measures their site's performance. Users can access reports that provide detailed information on which keywords are most effective, the online channels visitors are coming from, and the geographic location of visitors.

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If you asked 10 different SEO experts which was the absolute best SEO method, you'd likely get 10 different answers.

Why? Because the truth of the matter is, there is no absolute best SEO method. They all work, provided, they are all executed properly. Let me explain.

Regardless of the industry, different experts have different opinions. Does that mean one expert is right and another expert is wrong? No, it doesn't. It simply means our opinions, analysis and thought processes are shaped by our personal experiences, successes and failures. And while one expert might have had success with one particular SEO method, another expert might have had success with an entirely different method.

In other words, multiple experts can have different opinions about a topic, and all parties can still be correct based on their own personal experiences.

My Best SEO Method

Now, I don't consider myself an SEO expert by any means. However, I do have many articles that rank highly in Google's SERP's (search engine results pages). Therefore, based on my own personal experience and the success I've had with article syndication, in my opinion, the best SEO method is to create and distribute quality, relevant content.

You see, if you create and distribute quality, relevant content, your website will get linked to by quality websites. And if your website gets linked to by quality websites, your search engine ranking will increase. And isn't that the whole point of SEO to begin with - increased search engine ranking?

The Panda Update

Just to be clear, when I talk about search engine ranking, I'm not talking about "PageRank", Google's 0-10 logarithmic toolbar which is nothing more than a "superficial beauty contest" vanity tool - very much out-of-date, and does NOT have a direct impact on a site's ranking. No, I'm referring to where your pages rank in Google's SERP's.

And if the recent Panda update has taught us anything at all, it's that Google is committed to "taking out the trash." And if you produce garbage content, eventually one of Google's algorithm changes is going to punish you.

In fact, this is what Google said about the recent Panda update:

"This update is designed to reduce rankings for low-quality sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. It is important for high-quality sites to be rewarded, and that’s exactly what this change does." (Source: Google Blog)

Ya Gotta Have Pride

But it's not just Google that has a problem with garbage content. Many Internet users despise the low-quality content that permeates the Internet as well. That said, you shouldn't create quality content just to please Google or visitors to your website. Creating quality content should be a matter of personal and professional pride.

Because just like the products and services you sell are a direct reflection of you, so too is the content on your website. There are many marketers who consider the content on their site unimportant - little more than filler. The content is just there to take up space. It has no goal and serves no real purpose.

That's a fatal mistake. The content on your site should have a purpose. If it doesn't have a purpose, then why is it even there? And you can bet, if I'm asking that question, so is Google. Remember what I just said about your content being a reflection of you and having personal and professional pride?

Create Useful Content

Always make sure the content on your site is useful, informative, interesting and/or entertaining. If it isn't, visitors are unlikely to return or refer your site to others - depriving you of valuable word-of-mouth exposure. Also, make sure your content is well-written. It doesn't have to be a journalistic masterpiece, but it shouldn't be an embarrassment either - like it was written by a 3rd grader.

If you don't write well, reputable and professional content writing services like Nicole Beckett's PremierContentSource.com, can write content for you at a reasonable cost.

A Word About Keywords

Since this article is about SEO, I would be remiss if I didn't discuss keywords. When interspersing keywords throughout your pages, be careful not to repeat them so often they looked forced. Overdoing it with keywords (known as keyword stuffing) will make your content read unnaturally, and will lead to an unpleasant reading experience for your readers.

In addition, if search engine spiders discover too many of the same keywords on your pages, you will likely be penalized for spamming. This will adversely affect the search engine ranking of your pages. It might even get your site blacklisted, if a pattern of keyword stuffing is detected on your site.

Garbage In, Garbage Out

In closing, you have a choice. You can either create garbage content that belongs outside on the curb waiting to be picked up and disposed of by Google's waste management algorithm truck, or you can create quality, relevant content that is useful and helps people.

But, can and should moral judgments be ascribed to a method such as Black Hat or White Hat?

Moral Judgments

The question "What is morality?" has a long and long-winded tradition in Philosophy and remains a hotly debated topic as well. The word "Moral", as we know it today, has two major assumptions:

1. There is an ultimate Right and an ultimate Wrong.
2. Persons have the ability to be objective and pass judgment on what actions and behaviors align to "Right" and "Wrong". In other words, we can tell if a moral rule has been violated.

From this perspective, let's tackle the current tone in the SEO industry.

On Language

While imperfect, language is a common and accepted means by which we communicate. What we say often reveals how we feel about the subject. For example, the utterance about a rainy day:

Man, today stinks. Dang.

That statement about a rainy day allows us to make the following assumption: the person who made that statement places a value judgment on days that are rainy versus days that are not rainy. We can safely assume that days that are not rainy are better in this person's view.

What is important is this fact: the words we use to make value judgments reveals how we feel about the subject.

On Language in SEO

Have you ever heard these phrases to describe Black Hat Methods?

• "The dark side"
• "Doing x, y, and z in link building is wrong"
• "Company x is evil for having engaged in Black Hat methods"
• "That company does Black Hat"
• "That SEO does Black Hat"

There are others also. Notice the language and the value judgment being passed in these statements? Even the term "Black Hat" makes an assumption that black is equivalent to bad and white is equivalent to good. Is there really a "good" and a "bad" in SEO?

Black = Bad
White = Good

Ultimate Good and Ultimate Evil

I'm not arguing for a relativistic universe, where actions are judged based on some relative measure. At the same time, in industry - as opposed to real life - I'm not sure if there really is "good" or "bad". Instead, there might be the following:

• Legitimate and Not Legitimate
• Abiding by the Terms of Service and In Violation of Terms of Service
• Effective and Not Effective
• A Crime and Not a Crime

Other than that, I believe the rest is basically relative.

True, there are instances where some methods are criminal, then we justifiably ascribe language that describes the crime. But, if no crime was committed, the best we can say about a method is that it was:

• Abiding by the Terms of Service and was effective in achieving its purpose.

OR

• Abiding by the Terms of Service and was Ineffective in achieving its purpose.

OR

• Violated the Terms of Service and was Effective in achieving its purpose.

OR

• Violated the Terms of Service and was Ineffective in achieving its purpose.

Turning a blind eye to search engine optimization in favour of social media marketing could be the downfall of a business.

That’s according to Liana Evans, a marketing expert writing for ClickZ, who said that if a marketing firm advises a business to avoid SEO she would advise the latter “to drop the marketing slick and run in the opposite direction, fast.”

Evans highlighted the difference between talking through social media and searching via search engines, cites mediapost.com. Social media harbours a very colloquial, casual community and uses slang, jargon and abbreviations much more than searches.

“This is why you can’t just rely on your pay per click or search engine optimization keyword list to help you find conversations in social media communities,” she writes. “You have to expand a bit and understand how the community “talks” about you as opposed to searching for you.”

Search engines tend to be a lot more wide reaching too, breaking beyond the walls of communities rather than trying to ‘trap’ them like social media networks.

Evans elaborated, stating: “Search engines tend to look at an entire picture, meaning, content on a page, title tags, links into the content, how much has it been shared and so forth. Social media communities only look at the data within their own site to “rank” something in a search.”

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