| What is SEO? |
| Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. |
| SEO on page technique |
| On-page SEO marketing optimisation refers to the techniques used by a SEO consultants to maximise the performance of a website in the search engines for targeted keywords related to the on-page content. Keyword efforts require doing research to choose your keywords and strategically place them throughout a website. |
|
SEO off page technique |
| Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include: Press Releases According to SEO Philipines consultants, SEO press releases can be considered as one of the fastest way for keywords to gain visibility on search engines. There are some instances that because of press releases, one can take over multiple spots on the first page of Google or Yahoo! using the optimized keywords. |
| SEO Tools |
Google Keywords
Keyword Density
Link Popularity
Meta Tags Generator
Pagerank Search
|
| SEO SERVICES |
Directory Submission
Link building
Social Media Optimization
Blog Commenting
Article Submission
|
|
| Smart Investors Systematically Undervalue SEO |
| Friday, September 2, 2011 |
They’re both wrong: public perception of SEO is, by nature, a few years behind the industry most of the time. Why?
1. People are usually aware of SEO when it’s done badly: most people think of news as “news” and not a smart SEO play; most people think of keyword-stuffed articles as SEO, not as an obsolete Search Engine Optimization strategy.
2. The people who try to rank for SEO-related terms are usually selling high-margin, low price-point products, which tend to be scalable and commoditized.
So it’s understandable that the average person who thinks about SEO thinks of it as a set of strategies for making a site search engines will like, at the expense of making a site humans would like instead. But that’s not an accurate description. Due to some forces that are intrinsic to the practice of SEO, and some that have emerged from the way the industry is structured, SEO isn’t just about gaming: it’s word of mouth marketing, rethought as a science.
At SEO conferences (like this one, where DDD will be part of a panel), there are still a few talks about the back-end technical issues. But that’s not what gets people excited. Hot topics now are:
How to write content that convinces people to share it.
How social sharing signals impact search.
How search engines are adapting to different kinds of queries—the default schema for product search is completely different from the default for people search, discussion search, or local search.
Other kinds of marketing consider these factors, but SEO focuses on them more than pretty much anyone else. People practicing explicit “word of mouth” marketing or social media marketing are aware of these factors, but they don’t have the numbers to back them up.
This wasn’t part of some long-term plan; SEO used to be almost entirely a matter of gaming search engines, not catering to users. A few forces have caused this change:
1. Search plus social monetizes better than social alone: so far, Bing and Google have done very well with socially-enhanced ads—per pageview, they’ve probably benefited far more than any of the social media sites whose data they use. Meanwhile, social media sites haven’t managed to turn search into a major income stream.
2. Search is an oligopoly at the high end and anarchy at the low end. There are a couple big search companies with basically limitless appetite for experimentation. And then there are the independent search engines, the vertical-specific search engines, etc.
The larger search engines innovate glacially but precisely—every change they make has been bucket-tested against every possible alternative. The smaller search engines change more experimentally.
Basically, it’s an environment where every search engine is evolving towards better reflecting user psychology. The optimal SEO strategy is to optimize for the search engine of the future.
3. SEO as a career only makes sense if it’s not commoditized. Very few people can make a living as SEO copywriters; the market wage is enough to pay costs of living overseas, but not in the U.S. So American SEOs are gradually transitioning into SEO-sensitive web development or SEO-sensitive general online marketing. Since search engines are relentlessly expanding their use of nontraditional signals, every online marketing field is gradually bleeding into search.
This is visible if you’re in the SEO industry, but it’s invisible to almost everyone else. Facebook marketers didn’t see the Facebook/Bing deal as paradigm-shattering; SEOs didn’t, either, because they saw that general trend coming.
In lots of fields, an article that starts with “People are wrong about X…” has to end with “…and here’s what to do about it!” But in a comparatively efficient market, that’s pretty much pointless: what you do about other people’s mistakes is that you profit from not making them.
|
posted by Lee Jonsan @ 4:32 AM  |
|
|
|
|
|
Post a Comment